“The RUV let us move fast, without compromising on who we wanted to include in our round.”
Highlights
- Stage: Series A | Market: AI infrastructure | Description: Memory layer for intelligent AI agents
- Mem0 raised $650k from 30+ investors via RUV as part of $20M Series A round
- YC-backed founders using RUV for the first time
- Impact: Turned 30+ strategic backers efficiently into one cap table line, without sacrificing time or momentum
Background
Mem0 is building the memory layer for AI — infrastructure that lets agentic applications retain context, learn, and personalize at scale.
Founders Taranjeet Singh and Deshraj Yadav bring deep product and ML infra experience — from scaling Paytm and Khatabook to leading Tesla’s Autopilot AI Platform.
They have already shipped popular AI tools in the past. Taranjeet built the first GPT store and scaled it to a million users. Both built Embedchain, a framework to build AI applications that has achieved 10M+ downloads and eval.ai, a popular open source alternative to Kaggle.
The company raised a $20M Series A led by Basis Set Ventures, with participation from Peak XV Partners, Kindred Ventures, GitHub Fund and Y Combinator.
Also backed by an incredible group of angel investors including Scott Belsky, Dharmesh Shah, and the CEOs of companies that have built core infrastructure at scale — Olivier Pomel (Datadog), Paul Copplestone (Supabase), James Hawkins (PostHog), Thomas Dohmke (ex-GitHub), and Lukas Biewald (Weights & Biases).
The Problem: High-Conviction Supporters, But High-Friction Process
While top institutional funds led Mem0’s Series A, Taranjeet also wanted to include 30+ strategic investors — from billion-dollar startup execs to technical peers and early champions of their vision.
“We had so many people who believed in what we were building,” he said. “But wrangling 30+ direct investors creates the kind of operational drag that doesn't work for us today or in the future when we need them to sign docs.”
Adding a similar number of individual checks in the current round meant repeating the same coordination, compliance, and signature flow in current and future rounds — risking slowing the raise, or worse — forcing the team to exclude valuable supporters.
The Solution: Consolidated Support Without the Chaos
Mem0 used a Roll Up Vehicle to bring in $650k from 30+ angels and operators — all in a single line of their cap table. The RUV launched in under an hour and wrapped up in just weeks.
“Before this, fundraising meant chasing people for paperwork and waiting 72 hours just for a signature,” Taranjeet said. “With the RUV, it was as simple as sending a link to investors.”
Rollups handled everything behind the scenes — from onboarding and accreditation to KYC and wiring — with responsive, high-touch support that adapted to tight timelines and after-hours needs. That left the Mem0 team free to focus on engineering milestones and strategic conversations.
“More than the efficiency, it let us say yes to people who have been part of the journey,” Taranjeet added. “We could bring in the right folks at the right time — without slowing down.”
Looking ahead, Mem0 sees the RUV not just as a time-saver, but as a multiplier. “You get the strategic upside without the admin drag,” Taranjeet said. “That’s a superpower — and we’ll absolutely use it again.”
Frequently Asked Questions
What is a Roll Up Vehicle (RUV)?
A Roll Up Vehicle is an investment structure that consolidates multiple angel investors into a single line item on your cap table. Instead of managing many individual investor relationships, startups deal with one entity while still accessing the strategic value of all investors.
How long does it take to set up and and close an RUV?
According to Taranjeet, the setup was incredibly fast - within 5 minutes he had a shareable link to send investors. When everyone was onboarded, we were able to close everything within a couple of hours. The entire process from setup to close was streamlined compared to traditional individual investor management.
Can I use an RUV alongside institutional investors in my round?
Absolutely. Mem0's Series A was led by Basis Set Ventures and included participation from major investors like Peak XV Partners and Y Combinator. The RUV ran alongside these institutional checks seamlessly, allowing Mem0 to include 30+ strategic investors without complicating the deal structure or slowing down the round.
What kind of support can I expect during the RUV process?
The RUV team handles end-to-end onboarding process, providing hands-on support to ensure everything runs smoothly and closes on time. Taranjeet mentioned that the responsive, high-touch support—available when needed—was one of the primary reasons he chose to use an RUV, as it made it easy to move quickly without getting stuck on operational details.
What are the main benefits of using an RUV for fundraising?
RUVs eliminate administrative overhead, simplify cap table management, reduce legal complexity, and allow founders to focus on building relationships rather than paperwork. They're particularly valuable when you want to include many strategic investors who can provide expertise beyond capital.
Can I start an RUV for free?
Yes, companies can setup and launch an RUV for free. Payment is made later, when the RUV closes. There is no payment obligation to get started, and there is no cost for cancelling the RUV before closing.
I want to start my RUV right now. Where do I go?
Type ruv.new into your browser, or click Get Started above.
